About Us

Genuine, exciting and fresh. We curate and roast some of the finest coffees in Brussels, with the aim to make specialty coffee accessible to everyone.

Wide Awake was founded in 2019 by Rutger & Senina after a chance encounter in London. Bonding over coffee, music and a love for the wonderful chaos that is Brussels, Wide Awake was born as a passion project. From the start we set out to create a positive impact business that would fuel independent cafés and coffee enthusiasts with unpretentious high quality coffee. We wanted to make specialty coffee inclusive and bring it to a wider audience. We believe our work is only meaningful if it has a positive impact, locally and at origin.

Today our coffee is being served in some of the best coffee bars and restaurants in Brussels and beyond. We are also caffeinating many small creative offices. Our Atelier at Rue de Flandre 185 is the heart of all our activities. It houses our roastery, quality control lab, warehouse, training space and office. It’s a beautiful space with a homely buzzing vibe, designed and built by local Brussels craftspeople. You can visit the shop in our Atelier every Thursday-Saturday (11h-17h) where you will find not only our coffees but also a wide range of coffee brewing tools and a silly barista ready to serve you excellent brews and help out with coffee knowledge. 

We work hard to ensure Wide Awake is a positive, socially beneficial and environmentally conscious project. For our team, the coffee farmers we work with and the local community we serve. Read here how we try to make a positive difference.