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Our story

Wide Awake is a small batch specialty coffee roastery born to fuel independent cafes and coffee enthusiasts. We make specialty coffee approachable and accessible for everyone.

Wide Awake is a small batch specialty coffee roastery situated in the heart of Brussels, born to fuel independent cafes and coffee enthusiasts. Founded by Senina and Rutger in 2019 with a desire to make specialty coffee approachable and accessible for everyone. 

We curate our coffees to offer a diverse taste range, so that every coffee lover can find their kick. From tropical, fruity notes to classic smooth chocolate with a big body; because we need dad’s favorite coffee too. (read about our coffee approach)

We love what we do and care about coffee. Our 5kg Probatino is churning out small fresh batches every day in our Atelier in Brussels. We bring out each coffee’s rich and complex flavors by developing them to different roast levels according to their character. 

One of our greatest drives is the ethos behind what we do. We care about the people that produce the coffees, the communities that enjoy it and the planet on which we’re all living.  We contribute to positive change in a historically exploitative system for farmers in origin countries by paying premium prices well above market or fair-trade rates. We strive to have a transparent supply chain where we know that farmers are getting paid correctly. We choose our importing partners carefully and require maximum transparency. 

The specialty coffee scene is growing and we want to be an integral part of this lively, local community. We organize monthly cupping events and industry workshops. The doors of our store are open to anyone seeking advice or just general coffee chat.